RiotGames a company that created one of the most popular esport games in the world – League of Legends – has announced that they’ve added MasterCard as their global sponsor.
Sponsorship consists of RiotGames giving MasterCard complete coverage as payment provider for Mid-Season Invitational, the All-Star Event, and the World Championship.
MasterCard’s role will be seen first at 2018 World Championship and will continue for years to come. As a promotion MasterCard will organize multiple events and promotions while lucky few will gain access to specific prize:
– A behind the scenes tour and a rehearsal viewing of the Opening Ceremony
– An opportunity to watch a game with a League of Legends pro player from VIP seats
– An on-stage play test of the gaming PCs the pros will compete on during the World Championship Finals
Naz Aletaha, head of esports partnerships at Riot Games had issues a following statement about their cooperation with MasterCard:
“We’re thrilled to team up with MasterCard on this groundbreaking partnership that will provide meaningful and long-term value to our fans. MasterCard is among the first of world-class brands to take such a big step into esports at the global level, and we’re proud to have them support League of Legends esports events alongside their other premier sports and entertainment sponsorships.”